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SECUREODDS SPORTSBOOK / SPORTSBETTING SOFTWARE SOLUTIONS
Player Attraction and Retention
Marketing PDF Print
Competition in the online gaming arena is strong. Sportsbook operators need to not only attract players, but also keep them coming back. SecureOdds understands what players look for in an sportsbook site, and gives its clients all the resources they need to keep players at their site.


Branding

First, players should be able to strongly identify your site. SecureOdds.com's graphic designers can create a casino, bingo and/or poker site that reflects the brand of your current online offering or land-based casino. Players will have the security of dealing with a name they know, and will always remember where they are by the consistent look and feel throughout the site.

Cutting Edge 3D Graphics

Sophisticated digital imagery and realistic sounds give the players an entertaining and lifelike experience at SecureOdds-powered gaming sites.

Bonuses

Site operators can encourage players to play at the sportsbook site by offering bonus money to players for registering at the site or depositing money into their account. Bonus plans are highly configurable so the operator can decide if the players need to bet a certain amount of money before they can play with and/or withdraw the bonus money. Operators can also promote specific games by offering bonuses on selected games only. Players who registered at partner sites can also benefit from bonuses, but bonus plans are always controlled by the operator.

Choice of Player Interfaces

Players can access the SecureOdds software instantly in their web browser, or by downloading a small application onto their machines. The download version allows them to play for fun without being connected to the Internet. Using the same user ID and password, players can also access the games from their Java-enabled cellular phone. They can even begin a game on the web, and then complete it later on their phone. Soon players will have yet another option: kiosks. Intended for areas with little Internet usage, kiosks can be set up in Internet cafés and other land-based establishments, where the player will pay an operator cash, and then the operator will give them a user name and password and an online account.

Responsible Gaming

SecureOdds is committed to the principles of responsible gaming, and we are actively pursuing certification in a number of regulated environments.



Leverage the well-know statistic that players like to visit many different sports betting sites. Licensee-level operators can set up white labelled partner sites that run off the same backend. Operators configure compensation schemes and view reports on partners, webmasters and brokers who send players to the parent site.

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